White Space

Sometimes in marketing (and in life) – you need to add a little white space. 

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White space in marketing: break up some heavy posts and content pieces with something lighter, fresher, easier on the eyes. 

Examples:

• Social media: sprinkle in simple product images
• Website: Clean up your web pages

White space in life: take a step back, check in with yourself, do some meditation, read a new book

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Something to note: white space doesn’t have to be literally white. It just is a way to bring some space to the area.

The world is a crazy place right now – adding some white space may be a good breather for us all!

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